"DON'T USE CREATIVITY WITHOUT A PURPOSE.
USE IT TO SOLVE PROBLEMS."
Led and executed desktop and mobile shopping + member experience.
A 0–1 eCommerce platform for home building materials.
Service Design / Design Research
A service design project focused on closing the feedback loop in a real-world home service workflow — from customer experience to backend triage and cross-team response.
UI & UX Design / Design Research / Service Design
A customized operation interface design for an experience machine specifically designed to assist elderly individuals with dementia.
UI & UX Design / Design Research
A trip planning tool designed to help visitors efficiently plan their national park trip with ease.