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Background
Web Redesign Project
Redesign Web:
Giant Momentum.
Role
Visual Designer
Timeline
August. 2020
Tools
Adobe Photoshop
Adobe Illustrator
Giant Momentum Bicycle, where casual elegance meets city living.
1 | Context
1.1 Introduction
Giant is a bicycle manufacturing company based in Taiwan. It was founded in 1972 and has its headquarters in Taiwan. Giant has grown to become one of the largest and most respected bicycle brands in the world, known for its quality craftsmanship, innovative designs, and commitment to performance.
Giant's expertise in engineering and design shines through in their Momentum series, which features sleek aesthetics and thoughtful features tailored to urban environments. With a focus on comfort and functionality, these bikes are equipped with features such as ergonomic handlebars, reliable braking systems, and durable frames.
Photos From Giant Official Website.
2 | Problem
2.1 Current Web Design
Problem 1
Insufficient product detail pictures on the website, limiting visual understanding and relying heavily on textual descriptions.
Problem 2
The overall design of the website is uninspiring, lacking creativity and visual interest.
Problem 3
The connection between the bicycle and coffee in the product name "Momentum iNeed Mocha" is unclear and confusing.
Problem 4
There is a need for clearer branding consistency to establish a stronger connection between the bicycle and coffee aspects of the product.
3 | Design
3.1 Design Goals
Increase the number of high-quality product images on the website to provide a more visually engaging experience for users. Show the bicycles from various angles, highlighting their unique features and design details.
Revamp the website design to make it more visually appealing and engaging. Incorporate visually appealing graphics, modern typography, and an intuitive layout to create a visually stimulating and user-friendly interface.
Develop a clear and consistent brand story that connects the bicycle and coffee elements of the product. Ensure that the product name, "Momentum iNeed Mocha," reflects a cohesive and meaningful relationship between the two concepts, reinforcing the brand's identity and message.
Feature lifestyle imagery and stories that demonstrate how the bicycles can be seamlessly integrated into the urban lifestyle. Showcasing real-world scenarios and experiences will help users connect with the brand and envision themselves using the products.
3.2 Final Design
3.3 Design Logic
Enhancing product detail visuals
To address the lack of product detail pictures, the website now features additional close-up images of the product. These images provide viewers with the option to visually explore and understand the product, catering to those who prefer a more visual approach over textual descriptions.
Creating an immersive experience
The redesigned website now showcases scenario pictures to evoke the feeling of using Momentum iNeed Mocha, along with a city map background. Bold titles emphasize the lifestyle aspect.
Content Design
The redesigned website now features content designed to evoke a casual, relaxed coffee city lifestyle, seamlessly blending the joys of coffee with the vibrant energy of urban living.
4 | Takeaways
Unleashing Design Potential
Optimizing website design is crucial in today's digital era as it serves as the initial impression for potential customers. While the current website aligns with Giant's brand identity, it fails to fully utilize the diverse range of product themes, resulting in missed opportunities to showcase exceptional designs. Adapting the page design to reflect each theme would maximize the impact and appeal of their outstanding products.
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